Do you want to get your stock in front of customers on Google?
Google Vehicle Adverts are a game changer for dealers wanting to push their stock in front of a wider audience.
With Google Vehicle Ads, you can showcase your inventory directly on Google search results, targeting potential buyers actively searching for specific vehicles. Your stock is being shown to people actively 'in market'.
Don't miss out, sign up to Google Vehicle Ads with Click today.
Get your vehicles seen on Google
Imagine a customer searching for “2022 Ford Fiesta near me.” Right on the search engine results page, potential buyers would see relevant options from a number of dealerships, complete with eye-catching pictures with key details like make, model, price, mileage, and the dealership’s name. Clicking on the advert takes them directly to the detailed vehicle description page, streamlining their journey.
There's lots of competition for those top advertising spots - you want to make sure your vehicles are showing up in that search!
Our Digital Marketing experts can create your adverts and push your campaigns to help you appear in the Google Vehicle Advert listings. We have dealers onboard already who are benefitting from showcasing their stock in Google's 'shopping' window.
More qualified leads
Showing customers key information and visuals about the car before they click, helps provide more qualified leads.
Sell more stock
Your stock is being shown to people looking to buy. More qualified leads from people looking to buy, means the potential for more sales. Get advertising!
'In market buyer' targeting
Vehicle ads show your most relevant listings for a related user query. You're getting your stock in front of people actively looking to buy their next car.
Time-saving efficiency
Our automated feed solution will keep a dealer's inventory synced with Google in real-time, saving valuable time and effort.
How do Google Vehicle Ads work?
Dealers will need a feed of their stock setting up. From this they can then create their own Google Vehicle Ads or work with a specialist team, such as Click Dealer, to create and set up the campaigns.
Bids: Bidding functions similarly to Google Ads using a cost per click (CPC) model. With advertisers being able to set a maximum bid that they’re willing to pay for each click on their ad.
Budgets: Campaign budgets allow overall spend to be controlled.
What does the set up look like?
Advertisers are required to upload their vehicle data feed to the Merchant Centre. The Merchant Centre is a platform that allows businesses to upload and maintain product information, including pictures and pricing to be displayed in their vehicle ads.
The advertiser’s feed must include pertinent details about their vehicles such as make, model, price, mileage, colour etc. Google uses all of this information to match a customer’s search to the most relevant cars.
The advertiser must then create a Performance Max campaign with vehicle feeds within their Google Ads account as well as linking their Google Ads account to the Merchant Centre and their Google Business profile.
Book a free consultation
We're ready to get you onboarded with Google Vehicle Ads. We're on Google's pilot programme to bring dealers onto the platform and get their stock in front of potential buyers.
We also have our in house Digital Marketing Team who will support you with creating, optimising and tracking the performance of your adverts.
Want to register your interest? Fill in the form and one of our Clickers will be in touch.