Do you have time to write regular blog articles?
Blogging can be a huge benefit to your dealership. It can help your SEO - increasing your visibility and driving traffic to your website, as well as improving your reputation with customers. But blogging can be time-consuming!
Our experts can support you with creating regular content for your website, so you don't have to. We'll research and create engaging and relevant blog articles to help you be seen as a 'voice of knowledge' to potential customers.
Save time with our blog writing solutions for your dealership.
How can blogging help generate leads?
Search engines will always prefer content that is unique – original blog content is perfect for this and can help you signal to search engines that your website is a relevant and should appear higher in results pages. Search engines give precedence to websites which are regularly updated because this shows that they are active, and the content is likely to be accurate.
Keywords in your blog content will ultimately help consumers find your dealership. It also positions you as an industry expert and can help gain trust.
In your blog content you can provide insightful and useful information to customers. It's also a way to subtly guide readers towards your products by talking positively about them within your content.
Increase online visibility
Blogging can help you improve your online visibility on search engines. By answering questions that your customers might be asking about, you can help your dealership's website appear higher in search engine results for those key terms.
Lead generation
By positioning your dealership as an industry expert, you can build trust with potential customers. When they're engaging with your content online, they're building a relationship with you - and are more likely to get in touch.
Build brand reputation
Blogs are a great way to nurture trust with people. Blogs are an essential way of providing informative, accurate, and helpful content to customers - building your reputation as an expert, authority in the industry, and a trustworthy business.
Blogging packages for your dealership
Self Managed Blog
If you have a Click Dealer website, you might feel confident adding content to your own website - having a self managed blog is perfect for this.
Ability to write and add content to a blog on your Click Dealer website
Bronze
Our Digital Marketing team are here to keep fresh content on your website and give a positive experience to visitors to your site, keeping them on there for longer.
Keyword research
2 x 600 opinion pieces
Professional proofing team
Metadata
Internal linking
Bespoke hero image sourcing
Silver
Our team will create engaging content with embedded SEO to connect with your potential customers and improve your website and social visibility.
Keyword research
3 x 600 opinion pieces
Professional proofing team
Metadata
Internal linking
Bespoke hero image sourcing
Three month content plan
Gold
All the benefits of our Silver Package, but with additional press coverage to position you ahead of your competition.
Keyword research
4 x 600 opinion pieces
Professional proofing team
Metadata
Internal linking
Bespoke hero image sourcing
Three month content plan
1 x 1000 word opinion piece
Can blogging help my dealership?
Do customers really read blogs?
Blogs can be what draws a customer in to your website.
When they're searching online for a particular topic, such as the 'best 4x4 for icy conditions', if you have content that answers this question - your website is more likely to appear in the search listings for those keywords and be visible to that person.
Once on your website, they may then go on to engage with other content on your website.
What should I blog about for my dealership?
Relevant topics and industry information is a good place to start. The blogs should be relevant to your dealership and type of customer.
Example blog topics for a used car dealership could be:
- Most popular used car of 2023
- How to prepare your car for winter
- What to look for when buying your next used car
- What are the different finance options when buying a used car
You should do some online research to find out the right keywords to use and this can help inform the type of content you write about.
Can you write the blogs for me?
Absolutely! Creating blogs can be time consuming - not just writing the actual content, but all the research that goes around it.
Our content experts are here to help you. We can research, write, and publish blog articles and opinion pieces for your dealership's website. As well as supporting with writing press releases to help you get important news out to the industry.
Speak to our Clickers
Fill in our form and one of our friendly Clickers will be in touch.
Whether you're looking for a blog you can manage on your Click Dealer website or you'd like support with our content writing team creating blog posts for you - we're here to help.
- Self managed blog
- Blog writing
- Opinion piece content creation
- Social sharing support
- Press releases